Beer is a Big Deal

• The average adult consumed 28.2 gallons of beer last year
• Overall Beer Market: $100 billion
• Nearly everyone enjoys beer

The Story of Beer is Fascinating

• Beer is at the heart of—and may have been a major factor in—the birth and development of civilization
• Beer is the most popular alcoholic beverage in the world, the 3rd most popular beverage overall
• Much of the history of beer is fascinating
• Learning about beer can be almost as fun as drinking it.

How can there not be a noteworthy museum for beer when there are museums to just about anything else you can think of?

Beer is substantial and significant

• Throughout the history of civilization
• In its connection with all major facets of history
• In its place in our culture and economy, in the past, present and future
• In our lives and in our connections to others